The company ranked the second among we-media marketing service providers in China in 2019, with a market share of 0.3 percent, according to its prospectus.Ĭhina Securities (International) Corporate Finance, China Merchants Securities (HK) and BOCOM International (Asia) are joint sponsors.

The company says it uses algorithm-based product recommendation technologies to match 'we-media' publishers with suitable products.Īs of the end of March, the number of WeChat public accounts that the company served was 3,806. This is the company's largest cost component. On the other hand, Joy Spreader pays commissions to 'we-media' publishers, to put the clients' internet content on we-media platforms such as WeChat. Joy Spreader usually charges its customers based on the number of clicks on the content, the number of user downloads, or registration actions, or actual sales.įor instance, the average price per click for Html 5 products - such as online literature and games - was 0.7 yuan (HK$0.79) in the first quarter. 'We-media' accounts refer to online news sources operated by individuals.

Joy Spreader provides marketing services for online literature platforms, mobile games providers, and mobile application developers, by distributing their products through 'we-media' publishers such as WeChat public accounts, which are similar to Facebook pages.

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